Market Development Manager, Kingsley Ogwuche (left); Customer Brand Manager, Anie Ekwere; Customer Marketing Manager, Lerato Makume; National Sales Manager, Olumagin Thomas and Head of Reserve, Philip Edafiogho, all of Bacardi-Martini Nigeria Limited at the launch of The NaijaHighlandah Challenge at Bamboo Lounge, Ikeja GRA… Thursday.
The first-ever Naija Highlandah challenge, a search for bold Nigerians, who live by their rules, will come to a befitting climax today, in a blaze of games and entertainment.
Sponsored by William Lawson’s Blended Scotch Whisky, the grand finale holds at The Stable, Union Bank Sports Ground, Bode Thomas, Surulere. It will feature star attractions, including the ‘Gongo Aso’ crooner, 9ice, Orezi, ARB Band, and many more. There will also be fun games, including giant board games, snooker board, soccer table board, card games, games from the activations, rodeo bull ride and photo ops.
Winner will get N2 million and an all-expenses paid trip to Scotland from 3:00pm. Early arrivals will also enjoy free William Lawson’s drinks till 6:00pm.
It has been an adventurous journey for the final 15 contestants, 13 male and 2 females, who will be vying for the ultimate prize on Saturday as they had to score the qualification mark of 80 to participate in humourous, bold and unconventional challenges to earn their place at the grand finale and a shot at the star prize.
The search started on October 6, with William Lawson’s Highlandahs storming major streets and bus terminuses in Lagos. The Highlandahs visited the Oshodi and Ikeja Bus Terminals, where they paid the bus fares of random Nigerians to the delight of beneficiaries and other members of the public.
Commenting on the finale, Lerato Makume, Bacardi Marketing Manager for Nigeria, said, “William Lawson’s Blended Scotch Whisky has lived up to its reputation of defying the norm with this exciting campaign. At William Lawson’s, we make our own rules, we are brazenly different and have demonstrated all these in the month-long activation. We are delighted at how the campaign has gone because it affirms Nigerians love our brand and messaging. We are excited that the first-ever Naija Highlandah will emerge on Saturday (today). Many interested Nigerians are welcome to attend. Just come early and rest assured that plenty of excitement awaits as we pick that courageous person to take the ultimate prize.”